Elizabeth Allen is the Principal consultant of the sales consulting firm MarketSmartz, based in Kansas City. A self-employed entrepreneur from the age of 25, she has worked in every facet of strategic market planning, national brand management and executive sales management. She has served as a facilitator for The Kauffman Foundation’s FastTrac program and as a mentor for the KU MBA Graduates Program. She has served as a marketing expert for projects at Sprint, IBM, 3M, & Pfizer and is a founding member of the Kansas City United Way’s Women’s Leadership Circle.
Frequently asked to lecture, Elizabeth is a leading thought leader that delivers cutting edge insight and practical advice on how everyone throughout an organization can meaningfully participate and support the sales process. Over the past decade she has dedicated the entire focus of her practice to pioneering a revolutionary sales methodology, The CODE for Sales. The CODE has been a featured best practice at the national SMPS convention in 2006 and has been voted as best practice in numerous national executive peer groups.
Shortly to be released as part of the 1BlackBook.com App and available in an e-learning format, The CODE for Sales is positioned to go global. The CODE is endorsed by best selling author, Michael E. Gerber of The E-myth Revisited and is the subject of Elizabeth’s forthcoming book Driving Demand: The CODE for Sales
Learn more from Elizabeth’s LinkedIn profile at: http://www.linkedin.com/in/elizabethmallen