In recent years, millions of Americans, who previously held secure positions throughout the workplace, have been struggling with job loss, as well as underemployment in a changing and uncertain economy. The restoration of jobs has been painfully slow; in fact, there are indicators that up to 40% of the full-time jobs that have been lost may never return.
Elizabeth Allen, author and nationally-known business consultant, responded to this nation-wide emergency by adapting her cutting edge sales and marketing methodology – CODE for Sales — for use by individuals. CODE is an acronym for ‘Communicate-Organize-Document-Evaluate” and the CODE Process is the subject of her new book, The Economy of One: CODE for Free Agents, now available in paperback or as an e-book on all e-book readers and major online book sellers.
“Two years ago, I was asked to present CODE to a large group of unemployed people,” Allen said. “Looking out at the faces of so many highly skilled career employees, I realized that what they really needed was to be empowered. At this time, the millions who are unemployed represent the largest uninvested asset in the nation, but due to fierce competition and a changing economy, they have limited options. What people need are tools to help them re-engage and to capitalize on their value.”
As Allen explained, “Entrepreneurs have always been a source of inspiration for me. They have a very unique approach to sales. I originally developed the CODE system for businesses with an entrepreneurial model in mind. While working with the unemployed, I observed that many people have a difficult time engaging with the sales process and particularly with how to effectively sell themselves.”
“Really, the only difference between an unemployed person and an entrepreneur is that the entrepreneur has something to sell,” she said. The CODE system offers individuals an actual method to leverage their wealth of knowledge, know-how and unique skill set.
“Whether people choose traditional employment, contract work, self employment or any combination of these,” says Allen, “people need to learn how to effectively sell their assets. Traditional approaches such as attending job fairs and sending out resumes on-line for positions posted on internet job boards have a very low success rate.”
“I adapted CODE as a process that anyone can apply,” Allen writes, “as a way for people to take charge of their careers. CODE is designed to help individuals define their core competencies as well as their passions but it also provides a step-by-step sales method to follow so that their marketing efforts (of themselves) can result with greater success.”
The Economy of One begins with an explanation of how to adopt an entrepreneurial mindset and then moves to the step-by-step CODE process. Subjects that are covered include: how to work with accountability partners; developing a personal brand; writing the perfect job description; developing a marketing action plan (MAP); how to identify solid work leads and opportunities; how to cultivate and convert leads to new clients or jobs; how to close deals; and the importance of following up on jobs won or lost through exit interviews and debriefing.
Throughout the book, readers learn the inspiring stories of actual participants of the CODE process, told in their own words. These people explain how these concepts and tools changed their perspective of a very difficult situation. Changes in thinking led to changes in action as participant after participant each became an Economy of One. For some, this was landing a dream job, for others starting a new business or finding a contract opportunity that provided a needed transition.
For those "stuck in transition," the CODE process is designed to help people take control of their lives – to become their own Economies of One.
The Economy of One is available in print through Amazon.com and CreateSpace, plus large print, and as an e-book through Kindle, Nook, Sony, Apple, Kobo, Diesel. and Smashwords e-book stores, as well as independent book sellers globally.
Following is an introductory video from author Elizabeth Allen:
The Economy of One: CODE for Free Agents is written to lead the many Free Agents of today through a step-by-step process to become an Economy of One. The book is directed toward those who are looking for work, stuck in transition, considering entrepreneurship, or graduating soon.
To learn more about the content of the book, read the Home Page.
Purchase a book for yourself or as a gift for someone you know who would benefit from a new approach to the job search process. See all the options in the virtual store. See special discount offers at the bottom of this page.
Click here for a free online preview of the beginning sections of the book.
See the "Top 10 List" for ways you can help spread the message of the Economy of One.
Learn more about the development of CODE and the Economy of One.
Read a brief overview of the CODE for Free Agents process.
Read about the new social media campaign and contests, as well as results on our Social Media Experiment page.
Please share this page with your connections. (It's easy to do, click the button for the social media of your choice and a window will pop up for you to put in comments and select options. For Facebook, the button below will "like" this page on your wall, the little Facebook share icon on the bottom of the left panel lets you post a comment on your facebook page with a link back to this page. Try it, it is easier than it sounds.)
Actually- Don’t Share this page. If you’d like to share this information, click on this link to go to a “clean” version of this page without the WordPress Group notes. Everything else is the same.
The Economy of One is now available! Take advantage of the Book Launch Special: use discount code LTVALE7K for 25% off the $14.99 list price when purchasing a book direct from CreateSpace, the distributor, or coupon code DN56C for 20% off of a Smashwords eBook download of the book. Offers good only through November 1. This special offer is a thank you to you and your connections for your help in spreading the message of this site.
Note to WordPress LinkedIn Group- This page is typical of the landing pages I use for different marketing campaigns (except for this note) to track when people visit to see where they came from using Google Analytics. I made it as a sample to show for critique. It isn’t part of the site’s navigation in that no menu links back to it. The site’s goals are 1. to sell books and, 2. to get people to share the site with others and drive more and more people here. I’ve had decent initial traffic from initial marketing efforts, but people don’t come back or share and traffic drops off within a day after each effort. Only about 1-2% of visitors buy the book and most who come here are unemployed. Any suggestions? I’m new to the whole WordPress development effort and using sites for this purpose. I’m looking for feedback. Send me a note back through the LinkedIn WordPress group posting that brought you here as a personal reply or to the whole group if you think others would benefit. Thanks for taking a look around and sharing your expertise! Eric (website@Eof1.com)